If you are going to build a "WHY" just be sure to make it a REALLY REALLY big why, ok?

And make it ULTRA-CONCRETE - easy to touch, feel, taste, drool over, whatever - ie, NOT VAGUE

The subconscious mind does not respond well, if at all, to whims and fancies (oh, i want a lot of money, or oh, i just want to leave my job) - no go! if that's the best you can do, you may as well pack it in. Move on.

WRITE IT DOWN!! Put it up on the wall, the refrigerator, in the car, in your day planner - EVERY EXCUSE you can think of to re-acquaint your subconscious mind with your why - DO IT!!

Then, regularly, RE-EVALUATE YOUR WHY! Make it bigger. Make it do more stuff. Make it help more people. GET BETTER AT BUILDING YOUR WHY!