Some of you have already heard me (even on the phone) blah-blah-ing about IFM - Internet Flirt Marketing

Call it "The Art Of Persuasion" (umm...50 year old tome?), or call it something modern like oh, I don't know, MASS CONTROL (Frank Kern)

It's all the same. This post is an example of flirting via the Internet. In my definition IFM is about flirting WITH A BUSINESS PURPOSE, not that other kind of flirting.

On with the whale hunting exercise

To hunt for whales, you really need:

1. To understand WHY YOU WOULD EVER HUNT FOR A WHALE IN THE FIRST PLACE!!

If you don't know why, you aren't going to hunt. Hell, you aren't even going to THINK about hunting, or chasing KNOWLEDGE of the hunt.

2. You need to study Whale Hunting. Read everything, search everything, ask a TON of questions. Become a student of the game.

(small digression - this one becomes a BOOK someday)

Mastering ANYTHING:

1. DECIDE to be a master (most f. things up on this step alone)
2. Study your brains out - you ALREADY ARE the master - sponge time
3. Test your new-found skills against the best there is. In a word, COMPETE!!
4. Find a mentor and refine your technique - FOREVER (ok, until you die)
5. Repeat IN A NEW ARENA (multiple disciplines you have mastered have a tendency to FEED on themselves - it's inevitable)

3. Build a HUNTING PARTY

4. Change the skill / Change the hunt

Your hunt will only be successful as the LEAST-SKILLED among the team. The more you bring up ALL the members, the more successful the hunt.

5. (this one's a biggie, folks) INCORPORATE WHALES INTO YOUR NEXT HUNTING PARTY! (note: this one is a MULTI-MILLION-DOLLAR snippet of text - if you get this, you're home free)

Understand the above 5 principles and you can become a whale hunter yourself. YOU DON'T HAVE TO BE A WHALE TO HUNT FOR ONE.